Refree

In an industry where pharma, pesticides, and dry-sector ads are usually a snooze-fest of technical jargon and stiff testimonials, we decided to break the noise. We took the "boring" and generic and made it Awami - no glam, no beautification, no fancy sets were needed to elevate this ad and make it appeal to a mass audience especially the target group. All it took was a solid concept based on reality