Osaka Dhakka Start

The big idea behind Osaka started from a dhakka start battery. But because telling you that most batteries are dhakka start and Osaka isn’t is boring, we took it a step further. By extending that same idea and connecting it to our society, we managed to capture a core, relatable insight - a dhakka start nation - without making it preachy.

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Bijli Ustad was always just a solution provider, but this time he came with local wisdom. This also improved the perception of the brand’s intellect and thus its positioning, all of which led it to go viral

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