Maria B. Soul

Client

Maria B

Date

2019

Services

Direction

About Maria B. Soul

Maria B wanted to showcase her perfume, called Soul.

Well, well… a well-known female clothing brand launching a fragrance called Soul, featuring the stunning Iqra Aziz—if that’s not feminine and strong, we genuinely don’t know what is.

So we wrote. And wrote. And wrote some more.

Until the text felt like it had just walked out of a women’s gym—strong, intense, and capable of judging your life choices without saying a word.

Time wasn’t exactly on our side, so we did what any calm, reasonable team would do—

we asked Iqra, “what if we take a few cars, drive them like we have no concept of speed limits across Turkey, and every now and then, stop and do something that screams strength?”

Naturally… no one said no.

So we drove. And drove. And drove some more.

Shot. And shot. And shot some more.

And somewhere between the chaos and the poetry, it all came together—

all the strength, all the beauty, all the women.

Soul, by Maria B.