Knorr

Have you ever seen an old-school gentleman walking against a classy sunset and thought, “let’s challenge him to a crazy race down the street?”

Well, unlikely as it sounds, we did exactly that with Unilever Pakistan—the gentleman—when we presented this slightly unhinged little film. For some odd reason (our convincing powers definitely had nothing to do with it), they agreed.

So, the crazy Billa was born—a protagonist so powerful… he hated the product.

But, of course, that wasn’t enough for us. So just to add a bit more fuel to the fire, we asked if he could kick the product at the end. You know, just to show he doesn’t give a “bleep.”

And somehow… the client agreed to that too.

(The gentleman, it turns out, had a very healthy sense of humor.)

So here it was.

Oh, and by the way—curious about the sales afterwards?

Let’s just say the client had to roll in extra units to keep up with the demand. Yeah… that happened. 

Cool, right?

‍