Client
Homage
Date
2015
Services
Writing & Direction
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This series was recognized by its technical simplicity, yet strong immediate impact. By stripping away the "ad-ness" of the commercials, we created a new direction for the industry. This series proved that you don’t need a thousand cuts to tell a compelling story - you just need a single, powerful idea.
The industry took notice, too. From breaking the digital clutter to being recognized for unique ideation and winning the Best in TV PAS Award, this series remains a solid case study in how "simple" is often the most sophisticated thing you can do.