Amreli Steels Mother’s Day

Shot this few years ago for Mother’s Day .. still loving it .. with “aap ki tarah solid” brand built it’s core ideology around human strength. Probably one of the few commercials where you don’t even get to hear the brand’s name. I consider this one of my unique experiences in writing which turns out to be so powerfully emotional and commercially effective. Creating an analogy between all the elements of strength that require steel with the strength of motherhood was a creatively interesting experience. And a good script always creates its own visuals and of course you need a brave and intelligent client who lets you do all these experiments and experiences. Salute to them.